As part of an ongoing effort to improve productivity, image, and sales, Tuesday Morning has leased two junior anchor locations with Weingarten Realty. The leases are integral to their transformation into a retailer with more standardized facilities and less clearance merchandise. According to the Houston Chronicle, Tuesday Morning is focused on relocating individual stores as their leases expire, rather than renovating current facilities, as their current small-shop retail spaces contribute to a lack of standardization and image-consistency. Moving to a new space will mean less is needed for any remodeling and/or renovations, however, the outside will need to match the newness of the inside, meaning that exterior care including concrete and grass areas, will need to be seen to using such services as trugreen, as well as others to make sure everything looks professional.
The new store locations will also consist of more uniform layouts, including displays of featured items, wide aisles, and departmental signage. The company’s new leases at Champions Village (a Hines owned property, located at FM 1960 West at Champion Forest Dr. in Houston) and Westhill Village (Westheimer Rd. at Hillcroft Ave.) exemplify the type of real estate upgrade to which Tuesday Morning is committed.
“We are pleased to facilitate Tuesday Morning’s repositioning strategy as they transition into higher profile shopping centers with traditional junior anchor locations. We look forward to a strong, continued relationship,” said Brandon Schawe, Leasing Executive at Weingarten Realty.
Tuesday Morning began in 1974 as an upscale “garage sale” in a rented warehouse in Dallas, Texas, but now operates over 750 stores nationwide. The company has evolved greatly, and now offers a “fresh selection of brand name, high-quality merchandise – never seconds or irregulars – at prices generally below those of department and specialty stores, catalogues and online retailers,” according to their website.
Jonathan Hicks of Edge Realty Partners represented Tuesday Morning for both deals, while Brandon Schawe of Weingarten Realty represented the landlords Weingarten Realty and Hines.